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Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2015]
Physical Desc
x, 324 pages : illustrations ; 24 cm.
Language
English
Description
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
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