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Author
Pub. Date
2019.
Language
English
Formats
Description
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2015]
Physical Desc
x, 324 pages : illustrations ; 24 cm.
Language
English
Description
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
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