You are what you choose : the habits of mind that really determine how we make decisions
(Book)

Includes bibliographical references (pages 173-187) and index.

"Duke University professors Scott de Marchi and James T. Hamilton present a new theory about how we decide. Based on a groundbreaking survey of more than thirty thousand subjects, their research shows that each of us possesses six core traits that shape our decisions, from what to have for lunch to whether to lie on a tax return." "Regardless of the context, we stick with our entrenched habits of mind - such as whether we focus on current or future happiness, how much risk we can handle, or how much we care about hurting others. We're also consistent about how much information we gather before making a choice, how heavily we weigh the opinions of others, and whether we prefer novelty or the tried-and-true."--Jacket.