Taking the high ground. Become congruent ; Stay transparent ; Make yourself accountable ; Invite peer review ; Present your credentials and services accurately ; Ensure your personal fitness to practice (maintain self-care) ; Protect confidential information ; Know your moral vulnerabilities ; Identify your private agendas ; Do not count the cost of integrity ; Rectify missteps immediately ; Stand your ground under pressure ; Do not be a hypocrite
Doing no harm: matters of nonmaleficence. Be vigilant for negative outcomes ; Resist coercion ; Do not blur roles ; Beware of the power of sex ; Beware of the power of money ; Beware of the power of prestige ; Do not abuse power ; Never exploit people ; Prevent the misuse of your work ; Plan for illness, incapacity, and death
According dignity: matters of respect. Honor human differences : all of them ; Respect values ; Behave professionally at all times ; Protect privacy ; Never undermine other people ; Confront irregularities
Benefiting others: matters of beneficence. Establish win-win solutions ; Obtain informed consent ; Clarify expectations ; Make sure you are competent ; Communicate clearly ; Refer cautiously ; Encourage second opinions ; Resolve conflicts flexibly
Exercising caution. Evaluate before acting ; Avoid conflicts of interest ; Set and honor boundaries ; Do no make exaggerated claims ; Document carefully ; Delegate thoughtfully, monitor closely ; Think twice about accepting gifts ; Make conservative estimates
Caring for others: matters of compassion. Show positive regard ; Offer pro bono service ; Attend to more than the bottom line ; Protect vulnerable people
Seeking fairness: matters of justice. Give credit where credit is due ; Make performance criteria explicit ; Discriminate fairly ; Treat people equitably, not equally ; Don't be complicit with unfairness ; Balance gatekeeping with advocacy
Promoting autonomy: matters of self-reliance. Encourage independence ; Terminate services that cease to be helpful ; Collaborate ; Respect informed refusal
Being faithful: matters of fidelity. Be loyal ; Assume perpetuity ; Provide honest feedback ; Actively support professional regulation
Delivering your best: matters of excellence. Excel on the fundamentals ; Do not settle for legal compliance ; Stay in your lane ; Do not cut corners
Making ethical decisions: matters of sound judgment. Study the ethics code of your profession ; Distinguish ethics from morality ; Investigate ethical concerns ; Prevent ethical concerns from becoming ethical problems ; Do not oversimplify ethical problems ; Resolve ethical problems creatively ; Employ a model of ethical decision making ; Consult trustworthy colleagues